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Professional info

 

Skilled at exploring new ideas and innovative thought through writing, blogging and editing while emphasizing stakeholder relationships in work and developing written and communication abilities with adherence to tight deadlines

Languages

 

BASIC HTML/CSS

 

Work experience

 

Digital Content Producer,  The Atlanta Journal-Constitution

Atlanta, GA

November 2019 - Present

Author 4-6 pieces of content daily within advertising and sponsorship goals, generating 980,000 page views in 3 months.  Produce campaigns for reader engagement about local happenings in table stakes communities generating 100s of responses in weekly polls. Identify content and drove audience engagement resulting in increased traffic and time spent on page. Operate Facebook page for local film, TV and entertainment reaching a peak of 19,000 organic post views. Write and curate monthly newsletter content for nearly 500 subscribers. Write and curate monthly newsletter content for nearly 500 subscribers. 

Entertainment/News Reporter,  Atlanta Black Star

Atlanta, GA

March 2016 - November 2019

Write 8-10 clear and concise articles on trending news relating to the target audience that attract 44% company average of new sessions. Analyze metrics to drive audience engagement for future content creation. Craft variety of articles, including listicles, interactive slideshows by brainstorming about my natural curiosity of a wide range of topics

Editorial Intern,  Atlanta magazine

Atlanta, GA

June 2015 - August 2015

Contributed to the publication process by fact-checking editorial content. Wrote agenda on upcoming events in the city, covering a variety of interests and lifestyles. Learned the process of copyediting from fact-checking to proofs. 

 

Contributing Editor, Ugazine

Athens, GA

August 2013  - May 2015

 

Worked closely with Editor-In-Chief and Assistant Editor to maintain good relationships with staff writers. Helped writers brainstorm, edit, and develop their articles from the first to the final draft. Aid with magazine distribution, proof the magazine, and inform the Editor-In-Charge of the status of the writing process.

 

Freelance Copywriter, Techwood Digital

Atlanta, GA

August 2014 - January 2015 

 

Outreach based in PR media to gain media placements for clients. Writing dynamic articles for clients in creative services. Pitch interesting story ideas to media outlets in order for them to feature clients (via hyperlink to the website) in an intriguing article. Inform readers about an idea or piece of information. Obtain high-quality link back to the client's website.

 

Media Agency Intern, Baby Robot Media

Atlanta, GA

May 2014 - July 2014

 

Contacting media outlets to set up performances and interviews. Aid with national print & online campaigns for albums, singles. Assist with national non-commercial radio promotion & videos. Managing and editing media contacts. Writing artist biography.

 

Contributing Writer, Athens Banner-Herald

Athens, GA

August 2013 - May 2014

 

Researched stories on unique aspects of Athens music. Learn techniques on how to write and report on music. Used proper e-mail etiquette to set up interviews. Adapt to working on strict deadlines. Wrote profile on local hip-hop producer Forrest Brando, a local go-to music engineer.

 

Writer, Ugazine

Athens, GA

August 2012 - August 2013

 

Researched the band New Madrid through interviews for a profile on their work, listening to albums to create a cohesive piece on the group's music and origins. Conducted an interview recent UGA graduate about the recording process and inspiration for his animated band, the Artists of War.

 

Social Media Intern, Insightpool

Atlanta, GA

May 2012 - July 2012

 

Conducted Twitter campaigns using the Insightpool application to collect fans via Twitter for professional brands, targeted individuals who had a relevant interest in various brands, like musicians, bands, and music streaming websites. Gathered 174 more followers for the 40 Watt Club, an Athens music venue. Increased followers for the band Cracker from 2803 to 3432. Collaborated with fellow interns on the social media strategy and contributed in-depth blogs for music discovery website, GoRankem.

 

 

Skills

 

Self-management | Communication | Administrative/Operations Management | Problem Solving | People Development | Search Engine Optimization | Social Media Management | Automated Video Creation | WordPress CMS | AP Style | Microsoft Office | Data and Analytics 

2010 - present

2010 - present

Education

 

The University of Georgia

August 2011 - May 2015

Bachelor of Arts in Journalism, Cum Laude

Certifications: New Media, Music Business

© 2020 by KIERSTEN WILLIS. Proudly created with Wix.com
 

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